What Is On Page SEO and How To Implement It ?
Drive targeted traffic to your website with Adword Analyzer
3. It’s placed in what would be considered an important location.
The first goal of any
search engine optimization strategy is to get your web pages indexed. But even
before that can happen, you need to get the search engine crawlers to visit
your website.Depending on the search
engine or directory and the overall circumstances (how you invite and solicit
crawlers), that first visit could take days, weeks, or even months.And while it’s true that
the initial crawler visits can be somewhat unpredictable (or take a long time
in coming), once the ice is broken, future visits can be controlled to some
degree.
Basically, the more
frequently you update your pages, the more frequently the crawlers will show up
on your website doorstep.Of course, that’s only
half the battle. The other half is getting the search engines and directories
to actually index your pages.In order to do that, you
need to start at the beginning. And the beginning in this particular instance
is developing and enhancing pages in such a way that the search engine crawlers
will be impressed.
The overall search process
is simple…
All the text content that
search engine crawlers gather is stored and indexed. People conduct searches
based on certain phrases (keywords). Whatever content possesses the most
relevancy with regard to any given keyword will be placed in the top positions
of the search results.
And since the title of the
page and the text content generally carry the most weight - at least with
regard to what search engine crawlers deem most relevant during their visits -
it stands to reason that improvement in page rank and/or search results listing
can most often be attributed to having individual and specific keywords
properly incorporated into those two prime areas.
Of course, if keywords
were the only basis for which page rank and position in search results were
determined, optimizing web pages would be pretty much cut and dried…
pick a keyword > use it in your title and
throughout your content >
achieve high page rank and top position in search
engine results
The problem is, there are
so many variables that not only come into play but change on a regular basis,
it can seem as though achieving solid and effective search engine optimization
might never be possible.
Fortunately, it’s not only
possible, it can be relatively painless as well. All you have to do is satisfy
the top three requirements of pretty much all major search engines…
·provide quality content
·update content on a regular basis
·get numerous top-ranking websites to link back to
your site
And the search engines and
directories you should be trying to impress the most are the top four
contenders…
Google
Yahoo
Bing Search
https://www.bing.com
On Page SEO - 9 Actionable Techniques That Work.
Beyond that, there are
countless other search engines and directories.
Should you optimize for
those as well, or simply level your sites on the major players and bypass all
the search engines and directories below them? Not necessarily. You still want
your pages listed in as many locations as possible. You just shouldn’t try to
satisfy every one of them with regard to optimization.
Satisfy the top four
contenders. Then, if you have the time and ambition to broaden the scope of
your SEO efforts, do it. If not, don’t worry about the hundreds (or even
thousands) of other search engines and directories that exist.
You’re only human. And
just meeting the optimization criteria of the top four is going to be
challenging and energetic enough.
Of course, unless you plan
to make search engine optimization your life‘s work, it’s not likely you’ll
invest most of your energy in that one single area (even when restricted to the
top four players). But you do need to invest a fair amount of quality effort.
And that basically equates
to these two missions…
1. Get your pages indexed by major search engines.
2. Improve your page rank and position in search results.
In order to accomplish
both of those, you need to carefully balance the line between good optimization
techniques and the urge to take things a bit too far.
In other words, you need
to make certain you carry out your two missions without stepping over the line
into what’s commonly referred to as “black hat” search engine tactics.
That dark and evil
territory would include things like…
Keyword Stuffing - repeating keywords over and over again for no logical
or practical reason
Hidden Content - including keywords or text that’s the same color as the
background for the purpose of manipulating search engine crawlers.
Doorway Pages - not intended for viewers to see but rather to trick
search engines into placing the website into a higher index position.
Although these types of
practices were once considered intelligent and effective methods of
optimization, they can now result in having your website banned from search engines
entirely.
In general, it’s better to
concentrate on the most popular and most reasonable optimization techniques. By
doing that, you’ll not only achieve the results you’re looking for, your
efforts will have long lasting results.
And when you consider how
much work is involved in getting any website to the top of search engine rank
and position, it’s worth whatever effort it takes to get it right the first
time.
Search Engine Strategy Basics:
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On Page SEO |
For the most part, there
are three basic things you’ll need to do in order to accomplish proper and
effective search engine optimization.
·compile keyword lists
·publish keyword-rich content
·establish a beneficial link strategy
Naturally, having software
that can help you accomplish those four things quickly and efficiently would be
a great asset. So, in addition to exploring each of these areas, we’ll include
the best software programs for making each task easier to perform.
keywords:
The core of any SEO
strategy is built almost entirely around the group of keywords you choose to
target.
The first order of
business is to decide which groups of keywords you’ll be utilizing. In most
instances, those groups will be either directly or indirectly related to the
topic or niche that your website is (or will be) associated with.
Once you’ve established
the individual groups of keywords you want to target, you can begin to compile
a comprehensive list of top-level phrases that have each of the following
characteristics:
·are searched for by thousands of viewers each and
every month
·have little or no competition associated with it
The more people who search
for the term combined with the least amount of competition associated with it,
the more valuable the keyword will be with regard to gaining automatic search
engine traffic.
Beyond that, you’ll want
to compile lists of secondary keywords. These would still be valuable, but not
to the extent that the first top-level list would be.
The main advantage of
lower level keywords is the fact that you don’t have to work quite as hard to
get definitive search engine recognition. And since you’ll automatically get
fairly decent results position, you’ll also receive additional targeted viewer
traffic.
To make up for the lack of
quality in the keyword itself (in most cases that equates to fewer searches
being conducted every month and therefore less competition), you need to work
with a much larger quantity of lower-level keywords.
Basically, the results
will be just as good as what you experience through top-level keywords. It will
just take more keywords to achieve those same results.
Of course, the good news
is that there are software programs which can significantly cut down the amount
of time it takes to gain content - no matter how many keywords you decide to
target (see the next segment on Quality Content).
There are several ways in
which you can compile keyword lists. One of the quickest and easiest methods is
to use the free online suggestion tool that’s provided by Overture at
http://inventory.overture.com/d/searchinventory/suggestion/.
Although it will give you
a clear indication of how many searches have been performed on any given topic
during the previous month, it’s somewhat bare-bones. Plus, there’s no way to
easily transfer results from their web page to your independently compiled
keyword list.
When you copy and paste
the Overture results, you also get the number of times each keyword has been
searched. While that might be good for research purposes, you’ll have to
manually remove that part of the data in order to wind up with a file that only
lists keywords.
Wordtracker at http://www.wordtracker.com, on the other hand, does in fact allow you to
save your results with nothing but the keywords listed.
You’ll have to pay to use
their online service, but it’s well worth the price. It’s highly effective and
offers the most in-depth and accurate capability with regard to real searches
that people perform.
Although there are
numerous ways you can conduct research using Wordtracker, they will all revolve
around the ability to compile keyword lists which are based on the groups of
keywords you originally established.
Once you know exactly
which keywords you’ll be targeting, you can begin to implement content that will
be associated with each of those phrases.
Quality Content
There are numerous reasons
why “Content Is King”.
From a viewer’s
perspective, content not only invites them to visit your website but encourages
them to return on a regular basis.
It’s a relatively simple
equation…
They’re looking for
valuable information. Give it to them.
From a search engine
perspective, content is one of the primary factors in determining just how much
weight or importance should be given to any web page.
Unfortunately, this one
isn’t quite as simple an equation…
Search engine crawlers
gather and index content. Figure out how to make them place your content higher
on the results ladder than some other website.
Of course, in order to
become King, content needs to be of considerable quality. In order to remain
King, content needs to be updated on a fairly regular basis.
Not to mention the fact
that you also need to add content (new pages) on a regular basis. If not,
whatever ground you initially gain will simply fade away. And so will whatever
search position or rank you’ve achieved.
Naturally, you can
manually add content by writing everything yourself. But that alone would be
far too time-consuming. Especially when you consider all the other webmaster
tasks that need your attention.
So let’s talk about
automating the task instead…
One of the best methods
for gaining quality content is to include keyword-rich articles on your
website. And rather than take the time to write them yourself, you can simply
search for and accumulate articles that others have written.
Of course, doing that can
also eat up a great deal of time. To minimize the task - as well as enhance the
results - you can simply use the following software program.
Article Equalizer
This allows you to
accumulate up to one thousand articles with just the click of a button. And,
you can do it based on a specific topic or keyword.
Use the articles to add
quality content to your existing websites or use them to built entirely new
niche sites. Either way, this is one of the fastest and most efficient methods
of gathering quality content.
RSS feeds are yet another
superior method. Not just for gaining content but keeping it fresh and updated
as well.
Depending on what feed or
feeds you happen to choose, the content can be as simple as a list of
topic-related links or as complete as a full-scale, full-page article. And of
course, there’s everything in between.
The most common choice for
RSS feeds are the ones that display a list of topic-related URL’s with a brief
description beneath each one. The reason this type of feed is most popular is
the fact that the brief description allows more potential for targeting
specific keywords.
For example, if the topic
of your website is golf and you want one of your pages to be optimized for the
keyword “golf swing”, you would want any and all content to include that
particular search phrase.
It’s no different than
optimizing any other content on your website. You have a specific keyword and
you need that phrase to be included in such a way that it will carry
significant weight with the search engine crawlers.
If you can’t accomplish
that, you’re merely shooting in the dark, hoping to gain targeted viewer
traffic without actually targeting it.
The goal is to add content
that is geared toward specific keywords. And RSS feeds are no different than
any other content. If it doesn’t include the keywords, you’ll merely get search
engine credit for having generic topic-related content.
Of course, what you really
want - and need - is to gain rank and listing benefit from whatever content is
added. That’s the whole purpose… to gain enough search engine recognition which
in turn gains you targeted viewer traffic.
That being the case, the
ultimate software program would be one that could automatically place RSS feeds
on your pages while at the same time do it based on specific keywords.
Fortunately, there is such
a program. And it’s the best software available…
RSS Equalizer
What you achieve by using
RSS Equalizer is instant theme-based content, the
kind that search engines like Google are looking for. And because the content changes
each and every day, you can count on receiving more frequent visits from search
engine crawlers.
So the
ultimate result is just what you’re hoping to gain… faster indexing, better
search position, and higher page rank.
Linking Strategies:
Choosing the right
keywords and publishing quality keyword-rich content puts you approximately
two-thirds of the way toward optimum search engine recognition. The other third
is pretty much solely based on popularity.
If we were talking about
popularity in the real world, it would probably include simple things like who
was voted King and Queen of the high school prom, or who had the most date
options on a Saturday night, or which sibling got the most attention from Mom
or Dad.
In the world of search
engines, popularity takes on a whole different meaning. And in most instances,
it comes down to this… the website with the most quality links pointing to it
wins the contest.
Link popularity.
That’s the game. And the
ultimate goal is to get countless “important” websites (those that have a theme
or topic that’s similar to yours) to provide links back to you. Of course, when
we’re talking about importance, we’re referring to how major search engines
view them.
Most often, that equates
to high page rank and top position in search results. The higher up the food
chain a website happens to be, the more powerful any link they provide back to
you is perceived.
In order to get the most
bang out of the link popularity process, it’s best if you actually seek out
valuable websites. Aside from those you might already have in mind, conduct
searches based on the keywords you’re most interested in gaining search engine
recognition for.
Naturally, someone who’s
in direct competition with you wouldn’t even consider giving you a link back.
So what you’ve really looking for are popular websites that have content or
products that are either complimentary to yours or are indirectly.
For example, let’s say
your topic and keyword is based on ways of perfecting your golf swing. Good link
back choices would be websites with the following themes or products:
·information about golf courses or golf tournaments
·golf equipment or apparel
·golf instructors or seminars
If the topic is related to
yours and the website that’s providing the link back carries a good deal of
weight with major search engines, the value of your own website will
automatically be elevated.
When it comes to the
actual link that these valuable and important websites place on their pages…
Always encourage the use
of text links rather than just a URL.
For example, instead of simply displaying http://www.adwordanalyzer.com as the link back to your website, you want something more substantial and keyword rich. And, of course, search engine friendly.
For example, instead of simply displaying http://www.adwordanalyzer.com as the link back to your website, you want something more substantial and keyword rich. And, of course, search engine friendly.
If one of your keywords is
“targeted traffic”, for example, the link might read as follows:
Drive targeted traffic to your website with Adword Analyzer
That not only
gives you credit for the keyword, it encourages the search engine crawler to
perceive your website as having more value.
If you have a separate
page on your website where you solicit link backs, it’s always a good idea to
list one or more link text possibilities. That way, you’ll receive credit for
the keywords you yourself have chosen to target.
You should also provide
the HTML code for placing your link on other websites. Basically, make it as
easy as possible for someone else to add you to their pages.
You should also specify
where you require a link back to be placed. Ideally, you would want your link
located on either a home page or one click away from the home page. At the very
least, your link should be located where it will be perceived as valuable by
the search engine crawlers.
Buried four or five levels
deep on some obscure page that might not even be indexed is absolutely
worthless. The whole point of getting link backs is to gain more importance
with the search engines.
So the bottom line is…
The more control you have
over the links that others place on their websites, the more search engine
value you’ll experience.
It takes a good deal of
time and effort to encourage high-ranking websites to link back to you. Make
certain you invest whatever additional effort is necessary in order to gain the
best possible link as well.
And the criteria for the
best possible link is this:
1. It includes keyword rich text.
2. It originates from a valuable and high-ranking website.
3. It’s placed in what would be considered an important location.
Anything less than that and
you’re compromising the whole link back process.
Always keep in mind that
in this particular instance, quality will always win out over quantity. Yes,
you want a vast number of links pointing back to your website. But given a
choice, you’re much better off with fewer links from important websites than
countless links from sites that don’t carry much weight with search engines.
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